Yury Pukhov
CEO & Mobile Engineering Lead, YuSMP Group
Yury Pukhov is the founder of YuSMP Group. On the blog he writes about mobile strategy, MVP and software cost benchmarks, and the pricing decisions founders face when commissioning custom software for US and EU markets.
CEO & Mobile Engineering Lead · 6 articles
Mobile
16 min read
Mobile App Store Optimization in 2026
Keywords, metadata, creatives, In-App Events, Custom Product Pages, SKAdNetwork / AdAttributionKit — a 2026 ASO playbook for iOS and Android.
MVP
15 min read
No-code vs custom-built MVP in 2026
Cost, speed and scale ceilings of Bubble / Flutterflow / Webflow + Xano vs custom code — plus typical migration cost when you outgrow the platform.
SaaS
18 min read
SaaS churn reduction playbook for 2026
Leading indicators, in-app save-flows, Stripe Smart Retries / dunning, CS tiers, win-back timing and the pricing experiments that reduce churn.
Compliance
17 min read
SOC 2 Type II for SaaS startups in 2026
Trust Services Criteria scoping, control families with concrete examples, Vanta / Drata / Secureframe comparison, observation window and audit cost.
MVP
16 min read
How much does an MVP cost in 2026?
Real 2026 MVP cost ranges by region (US onshore, Western EU, EU nearshore) and scope (web, mobile, AI-first). With three worked founder examples and a cost-driver matrix.
Mobile
16 min read
How much does it cost to build a mobile app in 2026?
Real cost ranges for MVP, mid-market and enterprise builds in the US and EU by team composition, region (US onshore, Western EU, EU nearshore) and feature scope. With a worked fintech example.
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