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Yury Pukhov, YuSMP Group

Yury Pukhov

CEO & Mobile Engineering Lead, YuSMP Group

Yury Pukhov is the founder of YuSMP Group. On the blog he writes about mobile strategy, MVP and software cost benchmarks, and the pricing decisions founders face when commissioning custom software for US and EU markets.

CEO & Mobile Engineering Lead · 6 articles

Mobile App Store Optimization 2026 Mobile 16 min read
ASO iOS / Android

Mobile App Store Optimization in 2026

Keywords, metadata, creatives, In-App Events, Custom Product Pages, SKAdNetwork / AdAttributionKit — a 2026 ASO playbook for iOS and Android.

2026-04-09 Read article →
No-code vs custom-built MVP 2026 MVP 15 min read
No-code Founders

No-code vs custom-built MVP in 2026

Cost, speed and scale ceilings of Bubble / Flutterflow / Webflow + Xano vs custom code — plus typical migration cost when you outgrow the platform.

2026-04-21 Read article →
SaaS churn reduction playbook 2026 SaaS 18 min read
Retention Billing

SaaS churn reduction playbook for 2026

Leading indicators, in-app save-flows, Stripe Smart Retries / dunning, CS tiers, win-back timing and the pricing experiments that reduce churn.

2026-05-14 Read article →
SOC 2 Type II for SaaS startups 2026 Compliance 17 min read
SOC 2 Audit

SOC 2 Type II for SaaS startups in 2026

Trust Services Criteria scoping, control families with concrete examples, Vanta / Drata / Secureframe comparison, observation window and audit cost.

2026-05-02 Read article →
MVP cost 2026 US and EU benchmarks MVP 16 min read
Budgeting Cost

How much does an MVP cost in 2026?

Real 2026 MVP cost ranges by region (US onshore, Western EU, EU nearshore) and scope (web, mobile, AI-first). With three worked founder examples and a cost-driver matrix.

2026-02-22 Read article →
Mobile app development cost in 2026 — US and EU benchmarks Mobile 16 min read
Budgeting Cost

How much does it cost to build a mobile app in 2026?

Real cost ranges for MVP, mid-market and enterprise builds in the US and EU by team composition, region (US onshore, Western EU, EU nearshore) and feature scope. With a worked fintech example.

2025-12-10 Read article →

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