In our last article, we talked about the discovery phase, during which the client and us together design the application, define the boundaries and outline the approximate appearance of the application. After that, the team starts detailed development of the app at the analytics and design stage.

At the new stage, we are working even more detailed on the future product: here the final design of screens is confirmed, all user scenarios are described, and a clickable prototype is created if it’s necessary. The main task of the stage is to describe and confirm all the details of the future application, up to each sign.

Creating artifacts and dealing integrations

At this stage, the customer receives the following artifacts:

• USE cases are the detailed study of user stories that we created at the previous stage. They describe all possible scenarios that can happen to the user in the interface of the future application.
• Screens design is a detailed visualization of the future interface.
• A clickable prototype is te interactive diagram of the future application. Clients usually show this prototype to the end-users in the focus group. This makes it possible to get the target audience's opinion about the app before it is developed.

If you need to enable payment in the app or you need to set up SMS notifications, we involve our developers to the project. When integrating the product with payment systems or SMS gateways, you need to cross-business processes, which is what our experienced specialists do. As a result, developers provide documentation that explains exactly how this or that integration will work.

Collecting feedback

After all the screens and their relationship become clear, use cases are registered, and a clickable prototype is created, the client can ask the target group for feedback. Communicating with users helps you understand how interesting, convenient, and useful the future app is. Please note that these important aspects are clarified before development, which significantly saves the customer time and money.

You can ask users to rate a clickable prototype several times, taking into account the changes made. This is how we find the exact version of the app that will be in demand and commercially successful.

The business analyst and designer communicate closely with the client so that all architectural solutions are not changed or corrected. In addition, at the current stage, developers from our team are already joining the project.

It is important that the app is created immediately with the correct logic. To do this, developers give the designer feedback on how a particular idea is implemented in the web or mobile version. So, at the Analytics and design stage, our design team will check with the development for implementation and possible problems. If there are inconsistencies, we inform the client about it and look for the best solution.

This means that only accurate and understandable versions of the app that the target audience likes are being developed.

The development starts!

If at the discovery phase we form the general and a rather schematic idea of the future product, then at the stage of analytics and design, the significant design is already taking place. After completing this stage, the customer has the USE cases, detailed designs, a clickable prototype, and development of integrations from developers. We give an accurate assessment of the project and report possible risks.

With such a package of documentation, the client can contact another web Studio for development or stay with us. As a rule, customers choose our company for further work. Since the team is already immersed in business processes, the deadlines will be significantly shorter. So, we are moving into development and testing!