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Elena Marchetti, YuSMP Group

Elena Marchetti

Head of Product (SaaS), YuSMP Group

Elena Marchetti covers B2B SaaS product strategy for the YuSMP Group blog — onboarding and activation, pricing and packaging, MVP scoping and product-led growth. She writes for founders and product leaders deciding what to build first and how to price it.

  • Born1986
  • LocationMilan
  • Experience13 years
  • SpecializationB2B SaaS strategy, pricing & packaging, product-led growth
  • EducationMSc Management Engineering, Politecnico di Milano

Head of Product · 16 articles

SaaS Software Development: How to Build a SaaS Product SaaS 13 min
SaaSProduct Engineering

SaaS Software Development: How to Build a SaaS Product

What SaaS software development is — the types of SaaS, features and multi-tenant architecture, the 2026 tech stack, the build process, cost and timeline, and how to choose a partner.

2026-08-03 Read article →
Software Development Project Management: What It Is and How to Run It Custom 13 min
Project ManagementAgile

Software Development Project Management: What It Is and How to Run It

What software development project management is — the methodologies, the process, team roles, the KPIs that matter in 2026, the best tools, and how to keep a build on track.

2026-08-02 Read article →
Two startup founders and a product designer mapping an MVP scope on a whiteboard with sticky notes MVP 12 min read
MVPStartups

MVP Software Development: What It Is & How to Build One (2026)

What MVP software development is — the meaning of a minimum viable product, its types, the build process, real 2026 cost and timeline ranges, and mistakes to avoid.

2026-07-28 Read article →
Diverse group of students learning online on laptops and a tablet at a shared table in a bright library Custom 12 min read
EdTecheLearning

eLearning Software Development: Cost, Stack & Timeline (2026)

How to build an eLearning platform in 2026 — types of software, must-have features, SCORM vs xAPI, tech stack, cost and timeline, plus how to choose a partner.

2026-07-27 Read article →
A startup founding team mapping a product roadmap on a whiteboard of sticky notes MVP 12 min read
StartupsProduct

Software Development for Startups: A 2026 Guide

How startups should build software in 2026 — the MVP-first path, build vs buy, realistic cost and timelines, and hiring without burning runway.

2026-07-14 Read article →
Software product development — a cross-functional team mapping a product roadmap on a wall of sticky notes MVP 12 min read
Product DevelopmentProduct Engineering

Software Product Development: Process, Team and Cost in 2026

What software product development is, the product development life cycle stage by stage, the team you need, realistic 2026 costs and how to get it right.

2026-07-12 Read article →
Education software development — students using laptops and tablets with learning dashboards in a computer lab Custom 12 min read
EdTechEducation Software

Education Software Development: A 2026 Guide

Education software development in 2026 — platform types (LMS, SIS, LXP, AI tutor), must-have features, the build process, cost benchmarks, tech stack and FERPA and COPPA compliance.

2026-07-06 Read article →
ERP software development — an enterprise operations centre with finance, inventory and supply-chain dashboards Enterprise 12 min read
ERPEnterprise

ERP Software Development Services: A 2026 Guide

ERP software development services in 2026 — core modules, custom vs off-the-shelf, the build process and phases, cost benchmarks, timeline, tech stack and how to choose a vendor.

2026-07-05 Read article →
How long does it take to build an MVP — a startup team planning the MVP scope on sticky notes MVP 12 min
MVPTimeline

How long does it take to build an MVP in 2026?

A realistic phase-by-phase MVP timeline for 2026 — discovery to launch in weeks, schedule compressors, AI's real impact and a worked 12-week example.

2026-06-25 Read article →
How to build an online marketplace — a seller packing orders at a laptop SaaS 12 min
MarketplacePayments

How to build an online marketplace in 2026

Build a two-sided marketplace in 2026 — MVP scope, liquidity, commission models, Stripe Connect payments and EU rules (DSA, DAC7).

2026-06-24 Read article →
Enterprise Software: Build vs Buy in 2026 Enterprise 14 min
Build vs BuyEnterprise

Enterprise Software: Build vs Buy in 2026

Enterprise software build vs buy in 2026 — when to buy, when to build, vendor lock-in, 5-year TCO at enterprise scale and a hybrid build-core-buy-edge model.

2026-05-31 Read article →
SaaS pricing models 2026 SaaS 17 min read
Pricing PLG

SaaS pricing models in 2026

Tiered, usage-based, hybrid, per-seat, PLG — margin economics, churn signals, expansion mechanics, real benchmarks.

2026-03-10 Read article →

All articles →

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