Elena Marchetti, YuSMP Group

Elena Marchetti

Head of Product (SaaS), YuSMP Group

Elena Marchetti covers B2B SaaS product strategy for the YuSMP Group blog — onboarding and activation, pricing and packaging, MVP scoping and product-led growth. She writes for founders and product leaders deciding what to build first and how to price it.

Head of Product · 4 articles

B2B SaaS onboarding patterns 2026 SaaS 15 min read
Onboarding B2B

B2B SaaS onboarding patterns

Self-serve, sales-led, PLG-hybrid — activation metrics, time-to-value benchmarks, hand-off mechanics, real examples.

2026-01-17 Read article →
MVP development checklist for founders 2026 MVP 22 min read
Checklist Founders

MVP development checklist for founders

47-item pre-launch checklist covering product, infrastructure, security, legal, analytics and growth — each item with a pass/fail criterion.

2025-12-22 Read article →
MVP vs Prototype vs PoC founder's decision guide MVP 14 min read
Prototype PoC

MVP vs Prototype vs Proof of Concept

Which artefact do you actually need? Decision matrix by stage, audience, cost, throwaway-vs-keep — with three worked founder scenarios.

2025-10-20 Read article →
SaaS pricing models 2026 SaaS 17 min read
Pricing PLG

SaaS pricing models in 2026

Tiered, usage-based, hybrid, per-seat, PLG — margin economics, churn signals, expansion mechanics, real benchmarks.

2026-03-17 Read article →

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