Elena Marchetti
Head of Product (SaaS), YuSMP Group
Elena Marchetti covers B2B SaaS product strategy for the YuSMP Group blog — onboarding and activation, pricing and packaging, MVP scoping and product-led growth. She writes for founders and product leaders deciding what to build first and how to price it.
- Born1986
- LocationMilan
- Experience13 years
- SpecializationB2B SaaS strategy, pricing & packaging, product-led growth
- EducationMSc Management Engineering, Politecnico di Milano
Head of Product · 16 articles
SaaS
13 min
SaaS Software Development: How to Build a SaaS Product
What SaaS software development is — the types of SaaS, features and multi-tenant architecture, the 2026 tech stack, the build process, cost and timeline, and how to choose a partner.
Custom
13 min
Software Development Project Management: What It Is and How to Run It
What software development project management is — the methodologies, the process, team roles, the KPIs that matter in 2026, the best tools, and how to keep a build on track.
MVP
12 min read
MVP Software Development: What It Is & How to Build One (2026)
What MVP software development is — the meaning of a minimum viable product, its types, the build process, real 2026 cost and timeline ranges, and mistakes to avoid.
Custom
12 min read
eLearning Software Development: Cost, Stack & Timeline (2026)
How to build an eLearning platform in 2026 — types of software, must-have features, SCORM vs xAPI, tech stack, cost and timeline, plus how to choose a partner.
MVP
12 min read
Software Development for Startups: A 2026 Guide
How startups should build software in 2026 — the MVP-first path, build vs buy, realistic cost and timelines, and hiring without burning runway.
MVP
12 min read
Software Product Development: Process, Team and Cost in 2026
What software product development is, the product development life cycle stage by stage, the team you need, realistic 2026 costs and how to get it right.
Custom
12 min read
Education Software Development: A 2026 Guide
Education software development in 2026 — platform types (LMS, SIS, LXP, AI tutor), must-have features, the build process, cost benchmarks, tech stack and FERPA and COPPA compliance.
Enterprise
12 min read
ERP Software Development Services: A 2026 Guide
ERP software development services in 2026 — core modules, custom vs off-the-shelf, the build process and phases, cost benchmarks, timeline, tech stack and how to choose a vendor.
MVP
12 min
How long does it take to build an MVP in 2026?
A realistic phase-by-phase MVP timeline for 2026 — discovery to launch in weeks, schedule compressors, AI's real impact and a worked 12-week example.
SaaS
12 min
How to build an online marketplace in 2026
Build a two-sided marketplace in 2026 — MVP scope, liquidity, commission models, Stripe Connect payments and EU rules (DSA, DAC7).
Enterprise
14 min
Enterprise Software: Build vs Buy in 2026
Enterprise software build vs buy in 2026 — when to buy, when to build, vendor lock-in, 5-year TCO at enterprise scale and a hybrid build-core-buy-edge model.
SaaS
17 min read
SaaS pricing models in 2026
Tiered, usage-based, hybrid, per-seat, PLG — margin economics, churn signals, expansion mechanics, real benchmarks.
SaaS
15 min read
B2B SaaS onboarding patterns
Self-serve, sales-led, PLG-hybrid — activation metrics, time-to-value benchmarks, hand-off mechanics, real examples.
MVP
22 min read
MVP development checklist for founders
47-item pre-launch checklist covering product, infrastructure, security, legal, analytics and growth — each item with a pass/fail criterion.
MVP
14 min read
MVP vs Prototype vs Proof of Concept
Which artefact do you actually need? Decision matrix by stage, audience, cost, throwaway-vs-keep — with three worked founder scenarios.
Custom
10 min
Custom Software vs Off-the-Shelf: Buy or Build
When to buy off-the-shelf software and when to build custom — a buy-vs-build decision framework, 5-year TCO and hybrid options for US & EU teams.
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