Customer data platforms
Composable CDP on Snowflake, BigQuery or Databricks with identity resolution, reverse-ETL and audience export to ad and email destinations.
Industries GDPR AI-native
MarTech Software Development Services for US & EU Marketing and Growth Teams
YuSMP Group builds MarTech for US and EU growth teams that have outgrown off-the-shelf tools. We engineer customer data platforms, multi-touch attribution, marketing automation, on-site personalization, consent management and server-side event pipelines on first-party data. GDPR, CCPA, ePrivacy and TCF v2.2 stay aligned by design, Google Consent Mode v2 wires in, and SOC 2 Type II progress underpins every engagement. Senior engineers, not seat-fillers, sit between your CRM, ad stack and warehouse.
Our MarTech practice covers six core areas: customer data platforms unifying web, app, CRM and offline signal; multi-touch attribution that holds up to finance scrutiny; marketing automation flows for lifecycle, win-back and lead-scoring; on-site and in-app personalization engines on first-party signal; consent management platforms certified against IAB TCF v2.2 and Google Consent Mode v2; and event tracking pipelines with server-side tagging into GA4, Meta CAPI, TikTok Events API and the warehouse. We deliver under GDPR, CCPA, ePrivacy, CAN-SPAM, CASL and ISO 27001 readiness — the controls every modern growth team needs but rarely engineers in time.
What we build
What we build for MarTech
Multi-touch attribution
First-party event collection, rules-based and Markov or Shapley models, MMM reconciliation and incrementality test harness.
Marketing automation
Lifecycle, win-back and lead-scoring flows on Braze, Customer.io, Iterable or HubSpot — plus extensions where vendor logic ends.
Personalization engines
On-site and in-app ranking, recommendations and offer selection on first-party signal, A/B tested and uplift-measured.
Consent management
TCF v2.2-certified CMP, Consent Mode v2 wiring, GPC and US-state opt-out signals, server-side consent log.
Event tracking pipelines
Server-side tagging into GA4, Meta CAPI, TikTok Events API and warehouse, with schema governance and PII redaction.
Compliance
Regulations and standards we engineer to
GDPR · CCPA / CPRA · ePrivacy Directive · IAB TCF v2.2 · Google Consent Mode v2 · Global Privacy Control (GPC) · CAN-SPAM · CASL · IAB OpenRTB 2.6 · DSAR automation · US state privacy laws (CPRA, CPA, VCDPA, CTDPA, UCPA) · ISO 27001 readiness · SOC 2 Type II progress.
Process
How we deliver
1. Discovery
Stack audit, data model, consent posture and attribution gaps. Two-week fixed scope with a written diagnosis.
2. Architecture
Target CDP, event schema, consent flow and warehouse model with ADRs. Phased rollout that keeps reporting stable.
3. Build
Two-week increments behind flags, schema validation in CI, A/B and incrementality harness from day one.
4. Run
SRE coverage, consent-rate and attribution deltas per release, quarterly drift review against vendor API changes.
Cases
Selected MarTech case studies
Why YuSMP
Why growth teams choose YuSMP
Privacy-first by default
We treat consent as code. GDPR, CCPA, TCF v2.2 and Consent Mode v2 wire in before the first tag fires.
Measurement that survives audit
Attribution reconciled against MMM and incrementality, so finance and marketing share one number.
Composable, not lock-in
We pick best-fit vendors and extend them where they end, instead of selling a single platform agenda.
GDPR-aligned · CCPA-acknowledged · TCF v2.2 · Consent Mode v2 · ISO 27001 ready · SOC 2 Type II in progress.
FAQ
MarTech FAQ
Do you build a customer data platform from scratch or on top of vendors?
Both. We deliver custom CDPs on top of Snowflake, BigQuery or Databricks with reverse-ETL, and we extend or replace Segment, mParticle, Bloomreach and RudderStack when vendor costs or governance limits stop scaling.
How do you implement Google Consent Mode v2 and IAB TCF v2.2?
We deploy a TCF v2.2-certified CMP, wire Consent Mode v2 signals into GA4, Google Ads, Floodlight and Meta CAPI, and run server-side tagging so tags only fire on the consents you actually have.
Can you build multi-touch attribution?
Yes. We collect first-party event streams, run rules-based and Markov or Shapley models, and reconcile against MMM and incrementality tests so attribution is defensible to finance, not just convenient for marketing.
How do you stay GDPR, CCPA and ePrivacy aligned?
We design lawful-basis flows, deploy a consent management platform, automate DSAR and opt-out, log consent server-side, and keep ePrivacy-aligned cookie storage in the EU and CCPA opt-out flows for US visitors.
Do you cover email and SMS deliverability rules?
Yes. We engineer to CAN-SPAM and CASL: confirmed opt-in, unsubscribe handling, sender authentication with DKIM/DMARC, and suppression list sync across providers.
What about IAB OpenRTB and ad-tech integrations?
We build OpenRTB-compliant bid request and response handlers, integrate with DSPs, SSPs and identity providers, and respect TCF v2.2 and GPC signals end-to-end.
Ship your next MarTech stack with senior US & EU engineers
Response within 1 business day. NDA on request.