Transparent per-m² pricing
Each service shows a starting price per square meter, so visitors immediately understand the order of costs, and “Learn more” reveals the scope of work, materials and stages.
Construction · Website
Papa Znaet: lead-generating website for a home construction company
A multi-page website that combines a brand landing page with a lead generator. Anchor navigation guides visitors through the key trust blocks to a call to action, while each service gets its own detailed page.
Papa ZnaetResidential construction
About the product
Papa Znaet is a construction company from Novosibirsk that has been on the market for more than eleven years. The company has completed over 850 projects, with a total delivered floor area of more than 16,000 m².
The challenge
Build a digital storefront whose main goal is to convert cold and warm traffic into requests for a cost estimate. The site had to do more than present services: it needed to form a complete funnel that addresses private clients’ main fears, demonstrates expertise and makes the first step toward working together as easy as possible.
Project highlights
Founder-led personal brandAddresses budget overrunsAddresses missed deadlinesAddresses fly-by-night contractor riskStrong Novosibirsk focusAudience: families and private clients
Solution and approach
We built a multi-page website on Tilda, designed first in Figma, and focused each screen on a single funnel task. The services showcase covers “Turnkey home construction”, “Move-in-ready renovation”, “Interior design project” and “Home design”, with a fixed estimate and starting prices per m², so visitors immediately understand the order of costs.
Trust is backed by evidence: the “Our work” section shows real projects with floor area, cost and duration, an interactive map plots every project and the office across Novosibirsk, and the reviews block pulls in verified ratings from 2GIS and VK. The funnel ends with a responsive request form with a minimum of required fields and object type selection, and requests go to a Telegram bot so the manager can respond instantly.
Product features
Portfolio of real projects
Cards for completed projects with floor area, final cost and duration; a click opens a pop-up with extended details.
Interactive project map
The map marks the office and every completed project across Novosibirsk, clear proof of scale.
Verified reviews
Ratings live on external platforms, 2GIS and VK, with live screenshots and a direct link to the original.
Services showcase
Four flagship services: turnkey construction, renovation, interior design and home design, each on its own page.
Responsive request form
A minimum of required fields plus request segmentation (house/apartment) and a comment; consent to data processing is built in as required by law.
Transparent service pricing
The four flagship services (turnkey construction, renovation, interior design and home design) have their own section. Each service shows a starting price per square meter. The “Learn more” button leads to a dedicated page that details the scope of work, included materials and stages, which removes the fear of hidden costs.
Portfolio of real projects
Instead of generic facade photos, the site shows cards for completed projects with mandatory attributes: floor area, final cost and duration. A click opens a pop-up with extended details.
Interactive project map
The map shows not only the office but also markers for every completed project.
Verified reviews
Feedback lives on external platforms, 2GIS and VK. Visitors see live screenshots or widgets with a direct link to the original review.
Responsive request form
The form has a minimum of required fields (name, phone) yet segments the request right away: a “house / apartment” object type choice and a comment field. The data processing consent checkbox is unobtrusive but meets legal requirements.
By the numbers
850+projects completed by the company
16,000 m²total floor area delivered
11+years on the Novosibirsk market
0.5 moto the first working version of the site
The first working version was live in just half a month.
Based on feedback, the team then added new content blocks and refined the site for about the same amount of time.
Targeted leads started coming in through the contact form almost immediately after launch, confirming the structure and offer.
After the active phase, all access and rights were handed over to the client.
Papa Znaet now uses the site as its main landing page for social media traffic and keeps scaling it on its own.
Technical implementation and outlook
The site is built on Tilda, which made it possible to launch a multi-page resource quickly and get the first working version in half a month. Design and prototype were worked out in Figma, and requests are handled by a Telegram bot, so form submissions reach the manager instantly.
The site architecture serves the sales funnel: a services showcase with prices, a portfolio with real metrics, a project map and verified reviews warm up the visitor, while a responsive form with minimal fields lowers the barrier to the first step. The platform can easily be extended with new services, case studies and integrations without rewriting code.
The case confirmed that even on a website builder, with a well-designed UX scenario and a focus on the personal brand, you can create an effective and transparent lead generation tool for a regional construction business.
Tech stack
TildaMulti-page website build
FigmaDesign and prototypeTelegramBot for receiving requests
Want a lead-generating website like this? Talk to us
Tell us about your business and we will design a site that turns visitors into qualified requests. Let’s discuss the structure, offer and launch timeline for your project.
Frequently asked questions
Does a Tilda website need a dedicated administrator and maintenance?
No. A Tilda website does not require a dedicated administrator or server maintenance: hosting, updates and platform security are handled by the service. This lowers the cost of ownership for a small business.
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