Technical SEO Services and Growth Engineering, Delivered by Engineers

Technical SEO Audit & Roadmap

Full crawl, log-file review, indexation map and a prioritized engineering backlog scoped to your sprint cadence.

Core Web Vitals Engineering

LCP, INP and CLS work at the code level — bundle splitting, image pipeline, hydration strategy, third-party script budgets.

JavaScript SEO & Rendering

SSR, ISR, streaming and edge rendering for React, Next.js, Nuxt and Remix so crawlers see what users see.

Schema, IndexNow & Crawl Control

Schema.org markup, sitemaps, robots, canonical strategy and IndexNow pings wired into your CI.

AI Overviews & GEO Readiness

Entity structure, citable answer formatting and machine-readable evidence so answer engines can pick up your content.

International SEO & hreflang

Multi-region architecture, hreflang clusters, geo-targeting and locale-aware rendering for global rollouts.

Code, not slide decks

Every deliverable is a pull request, an audit document or a Jira ticket — reviewed by your engineering team, not your CMO.

Survives code review

Schema, sitemaps, hreflang and rendering changes ship through your normal CI and review gates, so they do not get reverted on the next release.

No vanity rankings

We report on field-data Core Web Vitals, indexation coverage, log-file bot behavior and AI Overview citations — not on cherry-picked SERP screenshots.

SaaS & B2B Software

SaaS SEO is dominated by feature pages, integration pages and comparison pages — high-intent queries where buyers are actively evaluating solutions. We build programmatic SEO systems for SaaS clients that generate and maintain hundreds of feature-specific and integration-specific landing pages at a quality level that survives Google's helpful-content evaluation, covering the full ICP-aligned keyword space without manual content production bottlenecks.

ICP-aligned content clusters target the job-title-level queries your best customers search before they know your product exists, building awareness-stage organic reach that feeds the pipeline above paid acquisition. G2 and Capterra review strategy, structured data for software product schema and hreflang for multi-region SaaS deployments are integrated into the technical foundation from the first engagement.

E-commerce & D2C

E-commerce SEO lives or dies on two technical foundations: crawl budget allocation across large product catalogs, and Core Web Vitals on product and category templates. We audit and fix faceted navigation crawl traps, pagination canonicalisation, parameter handling and JavaScript-rendered product data that prevents Googlebot from indexing inventory accurately, and we instrument CWV at the page-type level to identify which templates are losing conversion due to slow LCP or layout shift.

Product schema markup (structured data for prices, availability, reviews and merchant listings) feeds Google Shopping surfaces and rich results that increase CTR without ranking movement. Conversion-rate-integrated SEO KPIs — traffic-to-revenue attribution broken out by landing page type — ensure that optimisation decisions are evaluated against revenue impact, not just position changes that look good in rank trackers but do not move the commercial needle.

HealthTech & Medical

Health content sits in YMYL territory where Google's Quality Rater Guidelines mandate demonstrable expertise, experience, authoritativeness and trustworthiness at both the page and domain level. We engineer the E-E-A-T technical signals that underpin health content: licensed clinician author schema with credentials and institutional affiliations, medical review dates and reviewer credentials in JSON-LD, breadcrumb structures that establish topical depth, and citation schema linking to peer-reviewed sources.

Clinical author credentials — licence numbers, board certifications, institutional affiliations and verifiable publication records — are structured in Person schema and cross-referenced with external authority sources so quality raters and AI crawlers can verify the expertise claim without relying solely on the site's own assertion. Medical content that ranks in competitive health SERPs needs this level of E-E-A-T engineering, not just keyword coverage.

FinTech & Finance

Finance pages — particularly anything touching investment products, loans, insurance or money movement — carry the same YMYL scrutiny as health content. Regulatory disclosure compliance in SEO copy (SEC, FCA, MAS, BaFin rules on financial promotion) must be engineered into page templates so compliant disclaimers appear correctly in rich results and AI-generated answers, not just in the fine print below the fold.

Trust signals for money-movement pages go beyond standard E-E-A-T: regulatory registration numbers, licence disclosures, security badge schema and authoritative institutional backlinks that signal to both users and quality raters that the entity is regulated and auditable. Structured data for mortgage rates, savings rates and investment product terms feeds Google's comparison surfaces and increases visibility in finance-specific rich result formats.

Legal & Professional Services

Legal SEO is a combination of local pack dominance for multi-office firms, practice area content depth for competitive transactional keywords, and attorney-level authority signals for the YMYL evaluation that Google applies to legal advice content. We build jurisdiction-specific practice area landing pages for multi-location firms, attorney schema markup with bar admission records, and local structured data for each office that feeds Google Business Profile consistency checks.

Local pack optimisation for legal firms requires engineering consistent NAP signals across the web, building citations in legal-specific directories (Avvo, FindLaw, Justia, Martindale-Hubbell) and managing review velocity on GBP profiles for each office location. Practice area pages are structured with FAQ schema targeting the zero-click queries — "what is the statute of limitations for X in Y state" — that bring high-intent prospective clients directly to the firm's content.

Media & Publishing

High-traffic media sites face a unique technical SEO challenge: ad stack complexity drives Core Web Vitals failures that suppress indexation and ranking while the editorial operation continues to publish hundreds of articles per week. We audit ad tag loading sequences, identify CLS contributions from ad slots without reserved dimensions, and design lazy-loading strategies for above-the-fold ad inventory that improve INP and LCP without reducing ad revenue.

News sitemap engineering, Google Discover optimisation and paywalled-content indexation strategy (flexible-sampling, lead-in content and JSON-LD NewsArticle with hasPart for metered access) are specialisms that require both publishing-domain knowledge and technical SEO depth. AI Overview visibility for publisher content depends on passage-level citability — clear factual claims, cited evidence and machine-readable entity structure — which we engineer at the template level rather than retrofitting article by article.

EdTech & Online Learning

EdTech SEO is driven by two high-value content categories: course and programme pages competing on high-intent commercial queries, and educational content ranking in informational SERPs that feeds top-of-funnel awareness for enrolment conversion. Technical SEO for learning management systems includes JavaScript rendering for dynamically loaded course catalogs, Course and EducationalOccupationalProgram schema markup that feeds Google's rich results for learning-related queries, and aggregate review schema that surfaces star ratings in organic listings.

Programmatic content at scale — instructor pages, topic hubs, lesson previews and comparison pages — requires the same quality-gate engineering we build for SaaS clients, because thin or templated educational content draws the same helpful-content penalty regardless of vertical. Pricing and enrolment pages for subscription-based EdTech products follow YMYL scrutiny when they involve payment commitments, requiring transparent pricing schema and verifiable instructor credentials in Person schema with institutional affiliations and publication records.

GovTech & Public Sector

Government technology procurement is driven by compliance, accessibility and auditability requirements that affect every layer of the technical SEO stack. WCAG 2.1 AA accessibility compliance overlaps significantly with Core Web Vitals requirements — accessible HTML structure, keyboard navigation, sufficient color contrast and clear heading hierarchy are also the semantic signals that improve crawlability and passage-level indexation for AI Overviews. Public-sector sites serving multilingual populations require robust hreflang implementation aligned with the official language policy of the jurisdiction.

GovTech procurement pages targeting public-sector buyers need to surface the specific trust signals that procurement decision-makers evaluate: security certifications (FedRAMP, ISO 27001, SOC 2), regulatory compliance references (HIPAA, ADA, FISMA) and verifiable past-performance data. These signals structure naturally into Review and Certification schema that feeds rich results and AI-cited evidence, creating an organic trust layer that supplements standard case study content and positions the vendor ahead of competitors whose compliance claims remain in unindexed PDFs.