Soroka: a bakery cafe order-ahead app, concept and clickable MVP prototype

The chain needed to shorten peak-hour lines and get regulars to visit more often. The app had to let people order in under a minute while still on the road and honestly show when the order will be ready.

The second goal was rewards. The loyalty program had to work both in the app and at the register: the guest shows a QR code, and points are earned and redeemed in both channels.

We mapped the guest journey from first launch to a repeat order and covered the errors: wrong SMS code, payment declined, expired promo code, no search results. All of these are in the prototype, so developers see the complete product behavior.

The visual language is built on the brand green, clouds and hand-lettered headings, which gives the app a warm bakery feel. For the MVP we recommend Flutter for iOS and Android, a Laravel backend and POS integration so that app orders show up on the barista's screen.

Speed is everything in a coffee shop app. A prototype shows how many taps it takes to get to a paid order and lets you test it with bakery guests while changes still cost nothing.

A prototype also helps align store operations: baristas, managers and marketing see the same order statuses and the same promo code and rewards rules before development begins.